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  AI Chatbots: Transforming Customer Engagement in Digital Marketing     In the rapidly evolving digital landscape, customer engagement is crucial for businesses to thrive. Enter AI chatbots—the game-changers in transforming customer interactions and driving meaningful engagements. In this blog post, we will delve into how AI chatbots are revolutionizing customer engagement in digital marketing, providing businesses with an edge in today's competitive market.   Understanding AI Chatbots in Digital Marketing     AI chatbots are intelligent virtual assistants that utilize artificial intelligence and natural language processing to interact with users in a conversational manner. These chatbots can be integrated into various digital marketing channels, such as websites, social media platforms, and messaging apps, offering personalized and instant support to users.   Enhanced Customer Support and Service     AI chatbots excel in providing round-the-clock customer support . They can